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Eric Okunevich
Scaling SaaS through the Nexus of Product, Data, and Marketing.
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Category: Product Management

From Vibe-Coding an ETL to Rebuilding my Entire Site: An AI Post-Mortem

March 4, 2026 Eric Leave a comment

After vibe-coding an ETL tool, I decided to push the experiment to its logical conclusion: I rebuilt my entire website…

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Posted in: Product Management Filed under: AI, Design, Product Management

The Myth of the Rational Buyer: Why Strategy Often Fails the Human Test

January 20, 2026 Eric Leave a comment

When I was in school, if you studied economics like I did, you spent years internalizing the Rational Actor model.…

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Posted in: Product Management Filed under: Economics, Pricing, Product Management, Strategy

My “Vibe Coding” Experiment: What I Learned Building an ETL Tool with AI

January 5, 2026 Eric Leave a comment

I’m hearing a lot about “vibe coding” and the potential for AI to replace developers through automated tools that can…

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Posted in: Product Management Filed under: AI, Software Development, Vibe Coding

Fighting Bias: When Experience Blocks Innovation

Eric Leave a comment

I received an email from Dribble the other day with the headline: “How experience can block innovation and how to…

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Posted in: Product Management Filed under: Product Management

“Yes, but…:” Time to Talk about Scrum

Eric Leave a comment

Alright team, let’s talk about Scrum. For years, it’s been the holy grail of agile development, promising faster delivery and…

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Posted in: Product Management Filed under: Agile, Product Management, Scrum

Lessons and Observations from 2025

Eric Leave a comment

Like many, I received my Spotify year in review; and it made me start to on the year’s overarching themes.…

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Posted in: Leadership, Product Management Filed under: Hiring, Policy, Product Management

Pricing 101: An Introduction to Smart Pricing Strategies

Eric Leave a comment

Pricing is one of the most critical aspects of running a successful business, yet it’s often misunderstood or worse yet,…

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Posted in: Product Management Filed under: Pricing, Product Management

The Dynamics of User Experience and Economic Principles

January 1, 2026 Eric Leave a comment

1. Microeconomic Insights:  Supply and Demand in the Digital Realm The digital ecosystem operates on microeconomic principles, where users act as…

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Posted in: Product Management Filed under: Design, Product Management, UX/UI

The Power of Process: A Holistic Approach Beyond Results in a Goal Oriented Society

Eric Leave a comment

In our result-driven society, where academia demands professors to “Publish or Perish,” marketing professionals are scrutinized by ROI, and sales…

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Posted in: Leadership, Product Management Filed under: Goals, Leadership, Process, Product Management

UX/UI 101: An Introduction to Speaking a Known Language

Eric Leave a comment

My hope is to demystify this, and if you’re new to the world of UX/UI, help you think about design…

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Posted in: Product Management Filed under: Design, Product Management, UX/UI

Recent Posts

  • From Vibe-Coding an ETL to Rebuilding my Entire Site: An AI Post-Mortem
  • The Power of the Flow: Why People Aren’t Processes
  • My Hardest Lesson: Why Different Isn’t Necessarily Wrong
  • The Freedom of Being “Out of Scope”: What Super Bowl LX Halftime Taught Me About Marketing
  • The Myth of the Rational Buyer: Why Strategy Often Fails the Human Test

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