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Eric Okunevich
Scaling SaaS through the Nexus of Product, Data, and Marketing.
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Author: Eric

Stop Trying to Build Culture: Why Management’s Real Job is Not to Ruin It

April 21, 2026 Eric Leave a comment

I’ve spent a lot of time around organizations that wanted to improve their culture. And almost every single one of…

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Posted in: Uncategorized

The Playbook and the Prediction Engine: Why AI Won’t Replace the Strategist

April 6, 2026 Eric Leave a comment

The conversation about AI has moved past theoretical anxiety. For many, the disruption is already here. In late 2024, Klarna…

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Posted in: AI, Product Management Filed under: AI, Culture

The $1 Save: How Small Gestures Stop Customer Churn Before It Starts

March 20, 2026 Eric Leave a comment

We’ve all been there. You’re tired, you’re hungry, and your patience is hanging by a literal thread. I was heading…

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Posted in: Leadership Filed under: Culture, Customer Service, Leadership

AI Demystified | Predictive Analytics & Machine Learning Explained

March 10, 2026 Eric Leave a comment

AI Demystified: Beyond the Rules AI Demystified The Myth Is vs Isn’t The Models AI has quickly become the most…

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Posted in: Data Analytics, Fun With Data, Product Management Filed under: AI, Fun With Data, Product Management

From Vibe-Coding an ETL to Rebuilding my Entire Site: An AI Post-Mortem

March 4, 2026 Eric Leave a comment

After vibe-coding an ETL tool, I decided to push the experiment to its logical conclusion: I rebuilt my entire website…

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Posted in: Product Management Filed under: AI, Design, Product Management

The Power of the Flow: Why People Aren’t Processes

February 24, 2026 Eric 1 Comment

The Power of the Flow: Why People Aren’t Processes In the early days of my career, I lived by a…

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Posted in: Leadership Filed under: Culture, Leadership

My Hardest Lesson: Why Different Isn’t Necessarily Wrong

February 13, 2026 Eric 1 Comment

It was 10:00 PM on a Tuesday, and I was staring at a presentation deck that wasn’t even mine. I…

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Posted in: Leadership Filed under: Culture, Leadership

The Freedom of Being “Out of Scope”: What Super Bowl LX Halftime Taught Me About Marketing

February 9, 2026 Eric 2 Comments

I recently posted a thought on Facebook that seemed to resonate more than I expected. It was about watching Bad…

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Posted in: Marketing Filed under: M arketing, Personas

The Myth of the Rational Buyer: Why Strategy Often Fails the Human Test

January 20, 2026 Eric Leave a comment

When I was in school, if you studied economics like I did, you spent years internalizing the Rational Actor model.…

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Posted in: Product Management Filed under: Economics, Pricing, Product Management, Strategy

Beyond the Bunker: How Scaling Kills Culture (and How to Fight Back)

January 16, 2026 Eric Leave a comment

In my career leading cross-functional organizations, I have noticed that as companies scale, they often fall victim to a silent…

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Posted in: Leadership Filed under: Culture, Leadership

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Recent Posts

  • Stop Trying to Build Culture: Why Management’s Real Job is Not to Ruin It
  • The Playbook and the Prediction Engine: Why AI Won’t Replace the Strategist
  • The $1 Save: How Small Gestures Stop Customer Churn Before It Starts
  • AI Demystified | Predictive Analytics & Machine Learning Explained
  • From Vibe-Coding an ETL to Rebuilding my Entire Site: An AI Post-Mortem

Recent Comments

  1. Новини on The Executive Prism: Why User Personas are My “Day One” Strategic Priority
  2. Magaret on The Power of the Flow: Why People Aren’t Processes
  3. Christy on My Hardest Lesson: Why Different Isn’t Necessarily Wrong
  4. about on Fighting Bias: When Experience Blocks Innovation
  5. Dale on The Executive Prism: Why User Personas are My “Day One” Strategic Priority

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