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Eric Okunevich
Scaling SaaS through the Nexus of Product, Data, and Marketing.
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Author: Eric

“Yes, but…:” Time to Talk about Scrum

January 5, 2026 Eric Leave a comment

Alright team, let’s talk about Scrum. For years, it’s been the holy grail of agile development, promising faster delivery and…

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Posted in: Product Management Filed under: Agile, Product Management, Scrum

Lessons and Observations from 2025

Eric Leave a comment

Like many, I received my Spotify year in review; and it made me start to on the year’s overarching themes.…

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Posted in: Leadership, Product Management Filed under: Hiring, Policy, Product Management

Pricing 101: An Introduction to Smart Pricing Strategies

Eric Leave a comment

Pricing is one of the most critical aspects of running a successful business, yet it’s often misunderstood or worse yet,…

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Posted in: Product Management Filed under: Pricing, Product Management

Equitable Automation Tax

Eric Leave a comment

Corporate tax systems were designed for an era when revenue growth closely tracked job creation. Policies like the Chicago Corporate…

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Posted in: Data Analytics, Fun With Data Filed under: AI, Automation, Fun With Data, Policy

Truth Behind Unemployment Data

Eric Leave a comment

Official unemployment figures from the Bureau of Labor Statistics are widely reported, but they often fail to reflect what many…

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Posted in: Data Analytics, Fun With Data Filed under: Fun With Data, Policy, Unemployment

Animals of Data Analysis

January 1, 2026 Eric Leave a comment

In the dynamic realm of data management, organizations grapple with the challenges of harnessing the power of four distinct animalistic…

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Posted in: Data Analytics Filed under: Leadership

Beyond the Basics: A Deep Dive into the 40-40-20 Rule for Modern Marketing Success

Eric Leave a comment

As we delve deeper into the 40-40-20 Rule, it becomes apparent that its enduring relevance lies in its adaptability to…

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Posted in: Marketing Filed under: Media Mix, Targeting

Building a Data Driven Culture – The Naïve Question

Eric Leave a comment

“If we weren’t already doing it this way, is this the way we would start?” — Paul Depodesta The Naive…

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Posted in: Data Analytics Filed under: Culture, Root Cause Analysis

Reflections on Leadership

Eric Leave a comment

In a recent conversation with a former colleague, we found ourselves reflecting on some of the mentors who shaped our…

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Posted in: Leadership Filed under: Employee Development, Leadership, Talent Management

The Dynamics of User Experience and Economic Principles

Eric Leave a comment

1. Microeconomic Insights:  Supply and Demand in the Digital Realm The digital ecosystem operates on microeconomic principles, where users act as…

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Posted in: Product Management Filed under: Design, Product Management, UX/UI

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Recent Posts

  • From Vibe-Coding an ETL to Rebuilding my Entire Site: An AI Post-Mortem
  • The Power of the Flow: Why People Aren’t Processes
  • My Hardest Lesson: Why Different Isn’t Necessarily Wrong
  • The Freedom of Being “Out of Scope”: What Super Bowl LX Halftime Taught Me About Marketing
  • The Myth of the Rational Buyer: Why Strategy Often Fails the Human Test

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