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Eric Okunevich
Scaling SaaS through the Nexus of Product, Data, and Marketing.
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Author: Eric

From Vibe-Coding an ETL to Rebuilding my Entire Site: An AI Post-Mortem

March 4, 2026 Eric Leave a comment

After vibe-coding an ETL tool, I decided to push the experiment to its logical conclusion: I rebuilt my entire website…

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Posted in: Product Management Filed under: AI, Design, Product Management

The Power of the Flow: Why People Aren’t Processes

February 24, 2026 Eric Leave a comment

The Power of the Flow: Why People Aren’t Processes In the early days of my career, I lived by a…

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Posted in: Leadership Filed under: Culture, Leadership

My Hardest Lesson: Why Different Isn’t Necessarily Wrong

February 13, 2026 Eric Leave a comment

It was 10:00 PM on a Tuesday, and I was staring at a presentation deck that wasn’t even mine. I…

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Posted in: Leadership Filed under: Culture, Leadership

The Freedom of Being “Out of Scope”: What Super Bowl LX Halftime Taught Me About Marketing

February 9, 2026 Eric Leave a comment

I recently posted a thought on Facebook that seemed to resonate more than I expected. It was about watching Bad…

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Posted in: Marketing Filed under: M arketing, Personas

The Myth of the Rational Buyer: Why Strategy Often Fails the Human Test

January 20, 2026 Eric Leave a comment

When I was in school, if you studied economics like I did, you spent years internalizing the Rational Actor model.…

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Posted in: Product Management Filed under: Economics, Pricing, Product Management, Strategy

Beyond the Bunker: How Scaling Kills Culture (and How to Fight Back)

January 16, 2026 Eric Leave a comment

In my career leading cross-functional organizations, I have noticed that as companies scale, they often fall victim to a silent…

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Posted in: Leadership Filed under: Culture, Leadership

The Executive Prism: Why User Personas are My “Day One” Strategic Priority

January 8, 2026 Eric Leave a comment

In my career leading cross-functional organizations, I have found that most teams suffer from a common, silent ailment: Internal Bias.…

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Posted in: Uncategorized

Beyond the Vibes: A Scientific Re-Evaluation of the American Presidency

January 5, 2026 Eric Leave a comment

I have always had an interest in history and politics, but with the culture being what it has been the…

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Posted in: Fun With Data Filed under: Fun With Data, Policy

My “Vibe Coding” Experiment: What I Learned Building an ETL Tool with AI

Eric Leave a comment

I’m hearing a lot about “vibe coding” and the potential for AI to replace developers through automated tools that can…

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Posted in: Product Management Filed under: AI, Software Development, Vibe Coding

Fighting Bias: When Experience Blocks Innovation

Eric Leave a comment

I received an email from Dribble the other day with the headline: “How experience can block innovation and how to…

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Posted in: Product Management Filed under: Product Management

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Recent Posts

  • From Vibe-Coding an ETL to Rebuilding my Entire Site: An AI Post-Mortem
  • The Power of the Flow: Why People Aren’t Processes
  • My Hardest Lesson: Why Different Isn’t Necessarily Wrong
  • The Freedom of Being “Out of Scope”: What Super Bowl LX Halftime Taught Me About Marketing
  • The Myth of the Rational Buyer: Why Strategy Often Fails the Human Test

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