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Strategic Product Executive

Eric Okunevich

Specializing in scaling PE-backed and private SaaS platforms through capital efficiency and rigorous operational design. 15+ years of experience transforming 0–1 ventures into institutional-grade assets by aligning technical roadmaps with EBITDA and exit-readiness.

400% Acquisition Increase Dash Logistics Systems
0 to 1 SaaS Platform Launch BluXinga
25% Velocity Increase Key2Act
35% Target Profit Margin Contelligent
95% AI Model Accuracy ASGE
$3.7M P&L Ownership National Safety Council

Professional Experience

VP of Product and Operations Dash Logistics Systems
Sept 2023 – Present
  • Scaled customer acquisition by 400% YoY by orchestrating a unified product, marketing, and operational strategy.
  • Reduced churn by 50% through rigorous product-market alignment and strategic engagement initiatives.
  • Professionalized Product Delivery, increasing velocity by 50% through monthly release cadences and roadmap governance.
Director of Product and Operations (Managing Director) BluXinga
Apr 2023 – Sept 2023
  • Architected the 0-1 launch of the BluXinga SaaS platform, transforming concept into a validated enterprise MVP.
  • Secured inaugural enterprise partnerships, establishing foundational revenue streams and sales operations for the private venture.
Head of Product Management Key2Act
Nov 2020 – March 2023
  • Consolidated enterprise platforms into the K2A Core Platform, reducing technical debt and product complexity.
  • Established Customer Advisory Board (CAB) to pressure-test roadmaps and ensure capital allocation to high-impact features.
  • Drove 25% velocity increase and 10% defect reduction through the implementation of SCRUM governance.
Product Manager (Product Lead) Contelligent
Apr 2019 – Nov 2020
  • Maintained 35% profit margin by standardizing strategic pricing via Salesforce-integrated automated price books.
  • Unified fragmented systems into a single platform with 100% conversion and migration of the existing user base.
Manager of Business Analytics American Society for Gastrointestinal Endoscopy
Apr 2017 – Apr 2019
  • Architected a proprietary AI Retention Model with 95% predictive accuracy to identify at-risk accounts and safeguard recurring revenue.
  • Democratized data-driven decision making by spearheading the Business Analytics department and implementing advanced Tableau infrastructure.
Product Line Manager National Safety Council
May 2013 – Apr 2017
  • Managed $3.7M P&L, exceeding revenue goals by 2.5% while reducing marketing acquisition costs by 15%.
  • Automated market analysis using Alteryx, reducing processing time from 3 days to 1 hour to drive faster GTM pivots.

Education & Certifications

  • Pragmatic Certified Product Manager
  • HBS Online: CORe (Credential of Readiness)
  • Michigan State University: BA, International Relations & Political Economy

Thought Leadership

  • BuiltIn.com: Contributor on Agile Strategy & Value Creation.
  • Alteryx Inspire: “Turning Up Predictive” Keynote Speaker.