Expert Technical Product Management throughout the entire product lifecycle, from concept to launch and beyond, at BeBetterAnalytics.com.

Be Better Analytics

Don’t be the same, be better!

Product and Analytics

Specializations

Technical Product Management and Software Development

Technical Product Management

As a Pragmatic Certified Product Manager, I specialize in all aspects of the Software Development Life Cycle, helping to ensure the technical feasibility, scalability, and market alignment of your product.

Data analytics dashboard displaying key performance indicators and actionable insights for business growth.

Data Analytics

My Data Analytics services deliver a strong return on investment by transforming your raw data into actionable insights, enabling data-driven decisions that optimize business performance and drive significant growth.

Data-driven marketing strategy optimizing audience segmentation, campaign performance, and return on investment.

Marketing

Through data-driven segmentation, my marketing services precisely target your ideal audience, ensuring efficient allocation of resources. We meticulously measure the impact of every dollar spent to maximize your return on investment and drive significant results.

Eric Okunevich, Pragmatic Certified Product Manager and Data-Driven Marketing Expert.

Eric Okunevich

Some call me a nerd, some call me a geek, and others just call me Eric—but everyone agrees I’m your go-to expert for Product Management, consulting, and start-up success. As a Pragmatic Certified Product and Marketing leader with over 15 years of experience, I specialize in helping start-ups and growth-stage organizations across industries like SaaS, IoT, logistics, MarTech, and Non-Profits.

I excel at driving data-driven decisions and leading software development initiatives to transform ideas into profitable, market-ready products. From 0-1 product launches to scaling growth strategies, I leverage Agile methodologies to deliver solutions that work—and results that stick.

Need help launching your next big thing or optimizing your business? Whether you’re looking for hands-on leadership or expert consulting, I bring the tools and experience to make it happen. Let’s connect and turn your vision into reality. Some call it consulting—I call it doing what I love.