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Eric Okunevich
Scaling SaaS through the Nexus of Product, Data, and Marketing.
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Month: January 2026

Truth Behind Unemployment Data

January 5, 2026 Eric Leave a comment

Official unemployment figures from the Bureau of Labor Statistics are widely reported, but they often fail to reflect what many…

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Posted in: Data Analytics, Fun With Data Filed under: Fun With Data, Policy, Unemployment

Animals of Data Analysis

January 1, 2026 Eric Leave a comment

In the dynamic realm of data management, organizations grapple with the challenges of harnessing the power of four distinct animalistic…

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Posted in: Data Analytics Filed under: Leadership

Beyond the Basics: A Deep Dive into the 40-40-20 Rule for Modern Marketing Success

Eric Leave a comment

As we delve deeper into the 40-40-20 Rule, it becomes apparent that its enduring relevance lies in its adaptability to…

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Posted in: Marketing Filed under: Media Mix, Targeting

Building a Data Driven Culture – The Naïve Question

Eric Leave a comment

“If we weren’t already doing it this way, is this the way we would start?” — Paul Depodesta The Naive…

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Posted in: Data Analytics Filed under: Culture, Root Cause Analysis

Reflections on Leadership

Eric Leave a comment

In a recent conversation with a former colleague, we found ourselves reflecting on some of the mentors who shaped our…

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Posted in: Leadership Filed under: Employee Development, Leadership, Talent Management

The Dynamics of User Experience and Economic Principles

Eric Leave a comment

1. Microeconomic Insights:  Supply and Demand in the Digital Realm The digital ecosystem operates on microeconomic principles, where users act as…

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Posted in: Product Management Filed under: Design, Product Management, UX/UI

The Power of Process: A Holistic Approach Beyond Results in a Goal Oriented Society

Eric Leave a comment

In our result-driven society, where academia demands professors to “Publish or Perish,” marketing professionals are scrutinized by ROI, and sales…

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Posted in: Leadership, Product Management Filed under: Goals, Leadership, Process, Product Management

UX/UI 101: An Introduction to Speaking a Known Language

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My hope is to demystify this, and if you’re new to the world of UX/UI, help you think about design…

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Posted in: Product Management Filed under: Design, Product Management, UX/UI

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Recent Posts

  • Stop Trying to Build Culture: Why Management’s Real Job is Not to Ruin It
  • The Playbook and the Prediction Engine: Why AI Won’t Replace the Strategist
  • The $1 Save: How Small Gestures Stop Customer Churn Before It Starts
  • AI Demystified | Predictive Analytics & Machine Learning Explained
  • From Vibe-Coding an ETL to Rebuilding my Entire Site: An AI Post-Mortem

Recent Comments

  1. Новини on The Executive Prism: Why User Personas are My “Day One” Strategic Priority
  2. Magaret on The Power of the Flow: Why People Aren’t Processes
  3. Christy on My Hardest Lesson: Why Different Isn’t Necessarily Wrong
  4. about on Fighting Bias: When Experience Blocks Innovation
  5. Dale on The Executive Prism: Why User Personas are My “Day One” Strategic Priority

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